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Written by Nate Goodman - http://socialmediatoday.com/thoughtreach/991031/why-1700-ceos-are-wrong-about-social-media

 

IBM asked CEOs all over the world what they believe is going to happen with social media for the next three to five years. What they had to say was revealing.

“For the first time in my career, I feel old. People in their 20s work and think about this social stuff in a different way,” a U.K. insurance industry CEO shared. “We’re using it as a way of connecting with friends and socializing; the kids coming up are using it as a way of life.”

But do most CEOs acknowledge what is happening with social?

Over half of the CEOs "expect social channels to be a primary way of engaging customers."
 

We are the email generation, they are the social generation.That's an important way to look at social. Marketers are constantly looking at outbound social efforts. But listening to what customers are saying about your brand on social channels is critical. Here the CEOs have it right. Your company better be listening to what customers are saying on social channels, because customers aren't saying things anywhere else.
A U.S. CEO from the financial vertical said

"We’re approaching the stage when almost everyone will have to figure out how to use social to conduct business successfully.”

Interestingly, views on social media among the CEOs vary widely across industries. Here's the percentage of CEOs in these verticals that expect social media to be a key channel for customer engagement.

Education 77%
Telecommunications 73%
Retail 72%
Insurance 51%
Electronics 52 %
Industrial products 34%

 

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  • State Capital Budget and Transportation Revenue Package Addresses Gig Harbor Needs

    A special thank you from Ron Williams, City Administrator and Warren Zimmerman, President/CEO of the Gig Harbor Chamber of Commerce. City of Gig Harbor awarded grants, future toll relief and will see Hwy 16 traffic study Gig Harbor, Wash. July 10th, 2015 – The City of Gig Harbor will see park and highway activity as part of the recently passed 2015-17 Washington State Capital Budget in Olympia. Ancich Waterfront Park Grants Included in the budget are two grants directing funding to Ancich Waterfront Park which is currently awaiting development. A capital budget grant in the amount of $662k has been
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    This week Blackwater Trading Co. will host two unique events offering you an opportunity to experience local art. On Thursday, July 23rd from 5-8 pm we are one of the stops during downtown's Sip & Stroll. That evening from 5-8pm we will showcase bronze sculptures from local artist Roy Peratrovich, and wine from Henry Early Winery. On Saturday, July 25th from 10am-5pm, Ryan Perry will be back again painting his latest work-of-art. Blackwater Gallery is located at 7706 Pioneer Way. Check-out our new website at www.blackwatertrading.com       Read More
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