• 1
  • 2
  • 3
  • 4
  • 5
Relocation4
Greetings! Whether moving business or family, here’s the stuff you want to know.
Get packing here
Greetings! Whether moving business or family, here’s the stuff you want to know.
Get packing here
Business1
Learn the value of membership or enter the member’s club room.
Check us out or check in
Learn the value of membership or enter the member’s club room.
Check us out or check in
Calendar1
We’ve pulled community and Chamber events together for everyone.
Browse or post events
We’ve pulled community and Chamber events together for everyone.
Browse or post events
Blog2
Folks are talking and things are happening! Here’s where you get up to date.
Stay informed or share
Folks are talking and things are happening! Here’s where you get up to date.
Stay informed or share

Google+

Written by Nate Goodman - http://socialmediatoday.com/thoughtreach/991031/why-1700-ceos-are-wrong-about-social-media

 

IBM asked CEOs all over the world what they believe is going to happen with social media for the next three to five years. What they had to say was revealing.

“For the first time in my career, I feel old. People in their 20s work and think about this social stuff in a different way,” a U.K. insurance industry CEO shared. “We’re using it as a way of connecting with friends and socializing; the kids coming up are using it as a way of life.”

But do most CEOs acknowledge what is happening with social?

Over half of the CEOs "expect social channels to be a primary way of engaging customers."
 

We are the email generation, they are the social generation.That's an important way to look at social. Marketers are constantly looking at outbound social efforts. But listening to what customers are saying about your brand on social channels is critical. Here the CEOs have it right. Your company better be listening to what customers are saying on social channels, because customers aren't saying things anywhere else.
A U.S. CEO from the financial vertical said

"We’re approaching the stage when almost everyone will have to figure out how to use social to conduct business successfully.”

Interestingly, views on social media among the CEOs vary widely across industries. Here's the percentage of CEOs in these verticals that expect social media to be a key channel for customer engagement.

Education 77%
Telecommunications 73%
Retail 72%
Insurance 51%
Electronics 52 %
Industrial products 34%

 

What's Hot

  • Blog
  • Upcoming Events
Discover Heron’s Key Senior Living Community through Lunch and Conversation Fri Apr 17 @11:30AM -
BizEd Workshop Mon Apr 20 @ 6:30PM - 08:00PM
T. Johnson Insurance - Ribbon Cutting Tue Apr 21 @12:00PM - 12:30PM
Anniversary Event! Wed Apr 22 @12:00PM - 02:00PM
Gig Harbor Boating Needs & Information Seminar Wed Apr 22 @ 5:00PM - 07:00PM
Business After Hours Wed Apr 22 @ 5:30PM - 07:00PM
Public Affairs Forum Thu Apr 23 @ 7:30AM - 08:30AM
Parks Appreciation Day Sat Apr 25 @12:00AM
Open House and Abused Children Fund Raiser Sat Apr 25 @ 4:00PM - 11:00PM
BizEd Workshop Mon Apr 27 @ 6:00PM - 08:00PM
Ribbon Cutting - Register Tapes Unlimited Tue Apr 28 @12:00PM - 12:30PM
Get a Taste of Heron’s Key Senior Living Community Wed Apr 29 @10:30AM -
Altrusa Foundation Jewelry Sale Fri May 01 @10:00AM - 04:00AM
Gigging up the Harbor Sat May 02 @ 9:00AM - 01:00PM
Altrusa Foundation Jewelry Sale Sat May 02 @10:00AM - 04:00AM

Quick Menu

  • JOIN +

    Join the Gig Harbor Chamber of Commerce Read More
  • Chamber University +

    The Chamber University in partnership with SCORE Read More
  • 2015 US Open +

    2015 US Open at Chambers Bay Golf Course Read More
  • 1
           | 

Facebook Login Facebook Login: To make the login process easier we have a Facebook login button:

  1. Login to the Chamber Community Site with your username or e-mail and password.
  2. Next to your login profile image you will see the Facebook icon.
  3. Click on it to authorize the link between your accounts (once off).
  4. Next time you visit the Chamber Community Site all you need to do is click on the Facebook icon in the login panel and you're in.